Music: Lorde - Pure Heroine

Don't you think that it's boring how people talk - making smart with their words again well I'm bored.  That's how Lorde begins her debut album Pure Heroine with opening track Tennis Court, and with the recent online hate campaign I hope it's a line she really believes in.  Lorde is a talented 17 year old with an obvious interest in poetry and little (it seems) interest in most icons of popular culture - thank goodness!

She's had a couple of instances of honesty - including describing Nicki Minaj and Lana del Ray's musical content as irrelevant and, reportedly, called One Direction ugly.  This in mind, the only negative thing Lorde does is apologise and back track.  Not used to someone who has an opinion on their favourite stars that isn't entirely positive, the 'Internet' retaliated by posting photos of Lorde with her boyfriend, complete with abuse.

There are two things to learn from this - firstly, the Internet doesn't like it when someone has an honest opinion, and secondly One Direction fans are aggressive.  Don't mess with the One Direction fans.

Talking of an honest opinion, let's get back to mine!  Lorde's album is a great example of pop music that doesn't have to conform the rest of the dross you find in the charts today.  The variety of styles that have clearly influenced the album, along with mostly (not all) meaningful lyrics make it stand out through originality and innovation.

The most well known track, Royals, which reached number 1 in the UK singles charts (look at me listening to chart music without even knowing it....), does hold far more relevance to me that anything Nicki Minaj et al has released.  It's being a normal person in a normal town, but being bombarded by images and songs about money and bling: "But everybody's like Cristal, Maybach, diamonds on your timepiece, jet planes, islands, tigers on a gold leash - we don't care, we aren't caught up in your love affair".  Much more relatable than someone telling me to pound the alarm (what? what alarm? I completely don't understand).

Buzzcut Season is another must listen.  It manages to be both upbeat and melancholic completely simultaneously and without being mismatched.  Lorde explained buzzcut season previously as being the summer when the boys all get too hot and get buzzcuts.  And while this is nice, I interpret the song as having much more depth than just a haircut.  "Explosions on TV and all the girls with heads inside their dreams, so now we live beside the pool where everything is good" or "The men upon the news they try to tell us all that we will lose, but it's so easy in this blue where everything is good".  To me, it's about ignoring harsh realities and living in a dreamland where the world's problems don't exist - but equally it's not judging people living that way.  

In a recent interview Lorde said: "I don't play any instruments, so my voice needs to have the focus.  My vocal-scape is really important".  Buzzcut Season really is the track where this holds most truth - the chorus, the melody and rhythm of Lorde's voice makes it a powerful section, complimented by how the rhythm of the music kicks in almost out of nowhere.  It's uncomplicated but striking.

Glory and Gore is a dark and intimidating track, that paints it's picture as well as a film.  "There's a humming in the restless summer air, and we're slipping off the course that we prepared" and "Now we're in the ring and we're coming for blood - you can try and take us, but we're the gladiators... but secretly they're saviors".  The talent for strong imagery is repeated in White Teeth Teens where it becomes easy to imagine that particular kind of teen (it isn't restricted to teens...) where Lorde is their top lady - their Regina George (can't believe I just referenced Mean Girls) - and again, the laid back verse gives way just at the right second to a 60s inspired beat, all very simple but clearly and precisely planned that way.

So with a spattering of dark and eerie, a beat on Team that could be for Dizzee Rascal and a number 1 hit what could you lose by listening to Lorde?  Better than One Direction (bring it on Directioners).

You can find all of Lorde's numerous social networking profiles via her her website.